Conservation
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In the News
On a deadline and seeking a media contact at National Geographic Maps? Contact Cindy Beidel via email or by calling 202.862.5286
Media Releases:
9.16.08 - National Geographic expands Trails Illustrated coverage of California 
8.11.08 - First Annual 'Outdoor Geographic Awareness' Award 'winners' announced
7.22.08 - 'Finalists' for 'Outdoor Geographic Awareness' Awards announced
6.4.08 - National Geographic Maps launches TOPO! Explorer — a National Trails Database
5.30.08 - Updated Santa Monica Trails Illustrated map released
5.1.08 - National Geographic Maps launches TOPO! Explorer 'Beta'
NATIONAL GEOGRAPHIC EXPANDS TRAILS ILLUSTRATED COVERAGE OF CALIFORNIA
Seamless Coverage of Sierra Nevada, from Tahoe to Sequoia National ParkEVERGREEN, COLO. (Sept. 16, 2008)—National Geographic Maps has released five new Trails Illustrated titles for popular outdoor destinations in California’s Sierra Nevada. These maps, in addition to the 15 existing California titles that have been updated or revised within the last year, provide detailed, seamless coverage from Tahoe to Sequoia National Park. The maps cover the central California Pacific Crest Trail, John Muir Wilderness and other key recreation areas.
- New Trails Illustrated titles include -
TI-806: Crystal Basin / Carson Pass Byway
TI-807: Carson-Iceberg / Emigrant / Mokelumne Wilderness Areas
TI-808: Stanislaus National Forest
TI-809: Mammoth Lakes / Mono Divide
TI-810: Shaver Lake
Trails Illustrated maps are available at outdoor retailers and can be ordered online at www.shopNG.com or by calling (800) 962-1643. Suggested retail price is $11.95.
Trails Illustrated maps are printed on durable, tear-resistant, waterproof material and contain latitude/longitude and UTM grids, a park activity guide, safety information, and thoroughly researched hiking, biking and horse trails, recreational points-of-interest, boundaries and roads. Additional marked features include national forest and state park boundaries, wilderness areas and conservation areas. Easy-to-read symbols indicate trailheads, campgrounds, fishing locations, rest areas and other points of interest. Each map is printed in colorful, shaded relief to give users a more accurate picture of the area’s elevation and difficulty levels for hiking, mountain biking or climbing.
Trails Illustrated maps provide guidelines for wilderness conduct specific to each region as well as safety and survival tips. National Geographic Maps supports Leave No Trace outdoor skills and ethics and provides information to map users to help them protect backcountry resources.
In addition to the new Trails Illustrated titles, National Geographic Maps has also released its first state atlas wall map for California. An excellent choice for home, business or educational use, this large map, measuring 32” wide and 40” tall, features shaded relief and ground cover tinting in full color. Suggested retail price is $14.99, or $19.99 (tubed) and $29.99 (laminated).
National Geographic will also be releasing two new Adventure maps for Baja California in November 2008. These topographic maps — covering the northern and southern regions — include detailed city insets, road networks and useful guide information. Suggested retail price for each map is $11.95.
National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society groups for more than 90 years. National Geographic Maps produces TOPO! outdoor recreation mapping software, Trails Illustrated maps and software, globes, wall maps, travel maps and atlases. For more information on National Geographic Maps, visit www.natgeomaps.com.
NOTE: Product samples and artwork are available on request. Please contact Cindy Beidel at (202) 862-5286 or cbeidel@ngs.org.
NATIONAL GEOGRAPHIC MAPS & NATIONAL GEOGRAPHIC ADVENTURE MAGAZINE
ANNOUNCE WINNERS OF FIRST ANNUAL OUTDOOR GEOGRAPHIC AWARENESS AWARDSSALT LAKE CITY (Aug. 11, 2008)—National Geographic Maps, in collaboration with National Geographic Adventure magazine, have announced the winners of the first annual The Outdoor Geographic Awareness (TOGA) Awards. The awards honor outdoor retailers, manufacturers, nonprofit organizations and individuals who are finding new and creative ways to promote geographic awareness and build outdoor participation. TOGA Awards reflect National Geographic’s mission to inspire people to care about the planet and to encourage people of all ages to explore their world.
- TOGA Award Winners -
Outdoor Retailer Category: Recreational Equipment Inc. (REI)
Outdoor Manufacturer Category: Patagonia
Nonprofit Category: The Conservation Alliance
Individuals Category: Sam Drevo (eNRG Kayaking)
TOGA Awards are evaluated and awarded based upon the applicant’s overall contribution to increasing geographic awareness during the previous calendar year. Evaluating factors include the overall reach, effectiveness and creativity of a program, product or service; the benefit to the outdoor industry; and how easily replicated a program may be so that others can build upon it to increase its influence.
TOGA Awards were presented on Friday, Aug. 8, 2008, at Outdoor Retailer in Salt Lake City. The hand-crafted awards were designed by Pittsburgh-based artist Jeffrey D. Kuntz.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy.
About National Geographic Maps
National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society groups for more than 90 years. National Geographic Maps produces TOPO! outdoor recreation mapping software, Trails Illustrated maps and software, globes, wall maps, travel maps and atlases. For more information on National Geographic Maps, visit www.natgeomaps.com.
About National Geographic Adventure
National Geographic Adventure, winner of four National Magazine Awards, is the fastest-growing magazine in the outdoor category and the ultimate guide to the adventure lifestyle. Published 10 times a year, with a rate base of 600,000, National Geographic Adventure has 2.4 million readers. It is available by subscription (800-NGS-LINE) and on newsstands in the United States ($4.95) and Canada ($6.95). Its editorial mission supports National Geographic's corporate global mission to inspire people to care about the planet. The magazine's Web site is
www.nationalgeographic.com/adventure.
NATIONAL GEOGRAPHIC MAPS & NATIONAL GEOGRAPHIC ADVENTURE
Announce finalists for first annual Outdoor Geographic Awareness AwardsNational Geographic Maps, in collaboration with National Geographic Adventure magazine, has announced the finalists for the first annual The Outdoor Geographic Awareness (TOGA) Awards. The awards seek to identify and showcase outdoor retailers, manufacturers, nonprofit and government organizations and individuals who are finding new and creative ways to promote geographic awareness and build outdoor participation. TOGA Awards reflect National Geographic’s mission to inspire people to care about the planet and to encourage people of all ages to explore their world.
- TOGA Award finalists -
Outdoor Retailer Category:
-Great Outdoor Provision Co.
-Midwest Mountaineering
-REI
Outdoor Manufacturer Category:
-Bells from Everest
-The North Face
-Patagonia
Nonprofit Category:
-American Hiking Society
-The Conservation Alliance
-Leave No Trace
Individuals Category:
-Sam Drevo (eNRG Kayaking)
-Eric Laren (Save the Poles)
-Sarah Wilson (Adventure Trekking)
TOGA Awards are evaluated and presented based on the applicant’s overall contribution to increasing geographic awareness during the previous calendar year. Evaluating factors include the overall reach, effectiveness and creativity of a campaign, event or activity; the benefit to the outdoor industry; and how easily replicated a campaign may be so that others can build upon it to increase its influence.
The awards will be presented on Friday, Aug. 8, 2008, at 4 p.m. at Outdoor Retailer in Salt Lake City, in the National Geographic Maps booth #30039. For more information on TOGA Awards, visit www.natgeomaps.com/toga.html.
NATIONAL GEOGRAPHIC MAPS LAUNCHES NATIONAL TRAILS DATABASE
New Web Site and Software to Map, Connect and Share the OutdoorsEVERGREEN, COLO. (June 4, 2008)—National Geographic Maps has launched TOPO!® Explorer, a new Web site and related desktop application that will help outdoor enthusiasts locate accurate trail and recreation information nationwide. With the outdoor adventurer in mind, TOPO! Explorer presents users with National Geographic's detailed topographic maps, aerial photography, hybrid maps made from the two, and an extensive, freely browsable, online database of trail descriptions, recommendations and unique points of interest. Users can customize and print their maps and connect with a GPS. The Web site, www.topo.com, also includes an outdoor-focused community component where TOPO! Explorer users can share their photos, video and trail recommendations.
TOPO! Explorer allows outdoor enthusiasts to browse and download the exact maps they need. Using a GPS or the application’s built-in map-making tool box, users can create and share their favorite excursions with others on TOPO! Explorer and create their perfect map by combining trips from the Web site with their own content. The TOPO! Explorer application is ideal for hiking, cycling, climbing and outing groups to organize their trips and share their activities with others.
“Building upon our history of creating mapping tools for outdoor enthusiasts, we are delighted to offer TOPO! Explorer as a platform for expanding this robust community by allowing users to connect with like-minded individuals and share their outdoor experiences,” said Fran Marshall, president, National Geographic Maps. “TOPO! Explorer will allow users to actively participate in updating map content, by sharing their knowledge and recommendations on trails and other recreation-specific information.”
Current users of National Geographic’s TOPO! map software will find many of the features in TOPO! Explorer familiar, including GPS connectivity, custom map-making tools and printing. Innovations include an entirely new database of detailed maps and aerial photographs known as SuperQuads™, a powerful Web-based place finder, support for video and higher-resolution photography, and a new interface and map design tools.
SuperQuads are composed of six layers, including genuine USGS 1:24,000- and 1:100,000-scale topographic maps, i-cubed aerial photography with 4-meter resolution, Tele Atlas roads, USGS Digital Elevation models and names, and a new HybridQuad™ that combines aerial photography and topographic contour lines. SuperQuads can be freely browsed and are available for purchase via download for $1.00 each.
Two new retail packages, TOPO! Explorer ($24.95) and TOPO! Explorer Deluxe ($49.95), are now in stores or at www.shopNG.com. Both packages contain 25 map download credits for use on the TOPO! Explorer Web site. The Deluxe edition also includes a nationwide set of USGS 1:100,000-scale topographic maps, ideal for planning trips and browsing terrain.
TOPO! Explorer is compatible with Windows Vista, XP, 2000, ME or 98, and Macintosh OS 10.3.9 and above and requires Internet Explorer 6 or higher, Firefox or Safari. Maps can also be printed on National Geographic’s waterproof, tear-resistant Adventure Paper, designed for use with home ink jet printers and are available in a variety of sizes for a suggested retail price of $19.95. TOPO! Explorer’s printing tools allow users to print detailed maps with GPS grids on any paper size or orientation supported by their printer. Content from existing trip files, or the user’s own notes, photos, waypoints and trails created from the TOPO! Explorer desktop application can be printed as well.
TOPO! Explorer’s desktop application also contains an easy-to-use GPS manager. Users can connect their GPS receiver; browse its contents; and drag/drop waypoints, routes and tracks to and from a compatible GPS device. Users can also mark and manage points of interest on the detailed maps and load those to their receiver. Magellan’s Triton GPS handheld units also allow users to import maps from TOPO! Explorer for viewing on-screen.
National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society groups for more than 90 years. National Geographic Maps produces TOPO! and Weekend Explorer 3D outdoor recreation mapping software, Trails Illustrated maps and software, globes, wall maps, travel maps and atlases, and professional software. For more information on National Geographic Maps, www.natgeomaps.com.
NATIONAL GEOGRAPHIC RELEASES UPDATED TRAILS ILLUSTRATED MAP
for Santa Monica National Recreation AreaEVERGREEN, COLO. (May 30, 2008)—National Geographic has released an updated Trails Illustrated outdoor recreation map for the Santa Monica National Recreation Area, detailing the largest urban national park in the United States, from Point Mugu to Will Rogers State Beach. This revision was completed in cooperation with local federal and state agencies in preparation for BioBlitz, a joint event between National Geographic and the National Park Service, taking place in the Santa Monica Mountains on May 30-31, 2008.
The Santa Monica National Recreation Area Trails Illustrated map is available at outdoor retailers and can be ordered online at www.shopNG.com or by calling (800) 962-1643. Suggested retail price is $11.95. The map is printed on waterproof, tear-resistant material and contains latitude/longitude and UTM grids, a park activity guide, safety information, and thoroughly researched and revised hiking, biking and horse trails, recreational points-of-interest, boundaries and roads. The 1:40,000-scale map measures approximately 4 1/4" x 9 1/4" when folded and 25.5" x 37.75" when fully opened.
Areas contained on this map include Runyon Canyon, Fryman Canyon, Franklin Canyon, Fossil Ridge, Mission Canyon, Marvin Braude Mulholland Gateway Park, Westridge Canyonback Park, Rustic Canyon Park, Temescal Canyon Park, Topanga State Park, Tuna Canyon, Malibu Creek State Park, Corral Canyon, Las Virgenes Canyon Open Space, Zuma/Trancas Canyons, Point Mugu State Park, Leo Carrillo State Park and more.
Trails Illustrated maps provide guidelines for wilderness conduct specific to each region as well as safety and survival tips. The National Geographic Maps division supports Leave No Trace outdoor skills and ethics and provides information to map users to help them protect backcountry resources.
National Geographic Maps has updated or revised all of its California Trails Illustrated titles within the last year and is releasing five new maps for California’s Sierra Nevada, including:
- Carson-Iceberg / Emigrant / Mokelumne Wilderness Areas
- Eldorado National Forest
- Mammoth Lakes / Mono Divide
- Sierra National Forest
- Stanislaus National Forest
National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society groups for more than 90 years. National Geographic Maps produces TOPO! outdoor recreation mapping software, Trails Illustrated maps and software, globes, wall maps, travel maps and atlases, and professional software. For more information on National Geographic Maps, visit www.natgeomaps.com.
NATIONAL GEOGRAPHIC MAPS LAUNCHES TOPO! EXPLORER BETA
National Geographic Maps has launched a new national trails database, TOPO! ® Explorer, in beta format, at beta.topo.com.
The Web site and related software application will help outdoor enthusiasts locate accurate trail and recreation information nationwide. TOPO! Explorer presents users with National Geographic’s detailed topographic maps, aerial photography, a hybrid map made from the two, and an extensive, freely browsable, online database of trail descriptions, recommendations and unique points of interest. Users can customize and print their maps and connect with a GPS. The site also includes an extensive community component, where users can share their photos, video and recommendations.
During the month of May, users will be able to create free accounts, build their profiles, browse maps, participate in forums and begin posting reviews, comments and trip reports. National Geographic Maps will be adding new features and content leading up to the June 3, 2008, launch of a companion desktop application (Mac and PC compatible) that will enable users to share their photos, videos and trip files. The TOPO! Explorer application will be FREE to download.
TOPO! Explorer’s detailed maps and aerial photographs are known as SuperQuads. SuperQuads are composed of seven layers, including genuine USGS 1:24,000-, 1:100,000- and 1:500,000-scale topographic maps, i-cubed aerial photography, Tele Atlas roads, elevation models and a new HybridQuad™ that combines aerial photography and topographic contour lines. SuperQuads can be freely browsed and are available for purchase via download for $1.00 each.
Two new retail packages, TOPO! Explorer ($24.95) and TOPO! Explorer Deluxe ($49.95), will be available May 30 in stores or at www.shopNG.com. Both packages contain 25 map download credits for use on the TOPO! Explorer Web site. The Deluxe edition also includes a nationwide set of USGS 1:100,000-scale topographic maps, ideal for planning trips and browsing terrain.
Note: Product samples and artwork are available on request. Please contact Cindy Beidel at (202) 862-5286 or cbeidel@ngs.org. Publishers, trail groups and agencies interested in posting outdoor information to the TOPO! Explorer community should contact Mike Dyer, digital product manager, at (800) 962-1643 x 117 or mike@topo.com. Retailers interested in carrying TOPO! Explorer should contact David Jay, national sales manager, at (415) 257-6377 or djay@ngs.org.
